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Atlantic Canada Agreement on Tourism (ACAT)

Research [Atlantic Canada Agreement on Tourism, ACAT]

Publisher: 
Atlantic Canada Agreement on Tourism
Year of publication: 
2019

Research on various topics related to tourism by the Atlantic Canada Agreement on Tourism, ACAT.

2018 Research
ACAT 2018 US Consumer Study – Summary Report
ACAT 2018 US Consumer Study – Key Findings

2017 Research
ACAT Consumer Research
US Lifestyle Segmentation – Cultural Explorers Persona
US Lifestyle Segmentation – Younger Authentic Experiencers Persona
US Lifestyle Segmentation – Older Authentic Experiencers Persona

ACAT 2018 US Consumer Study – Summary Report [Atlantic Canada Agreement on Tourism, ACAT]

Publisher: 
Atlantic Canada Agreement on Tourism
Year of publication: 
2018

2018 US Consumer Survey - FINAL Summary Report

In 2018, ACAT will invest in a direct-to-consumer advertising campaign in the Mid-Atlantic
(New York, New Jersey and Pennsylvania) and New England (Maine, Massachusetts, New
Hampshire, Connecticut, Vermont, and Rhode Island) regions of the United States. This
campaign will position the four Atlantic Provinces as preferred leisure travel destinations
among identified Explorer Quotient segments.

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by Dr. Radut