Welcome to your introductory travel trade toolkit, developed as a tool to help
grow your overseas and United States visitor business!
This Travel Trade toolkit is designed to provide tactics, processes and best business
practices on how to develop and expand your distribution, and ultimately, your
business. The toolkit focuses on the United States, the United Kingdom, Germany,
France and China markets.
Destination Canada and ITAC partnered on international market research looking at the activities of travellers as well as their interest in Indigenous tourism experiences in Canada. The research covered 10 countries in Asia Pacific, Europe, India and North America and also includes a domestic market snapshot.
Research on various topics related to tourism by the Atlantic Canada Agreement on Tourism, ACAT.
2018 Research
ACAT 2018 US Consumer Study – Summary Report
ACAT 2018 US Consumer Study – Key Findings
2017 Research
ACAT Consumer Research
US Lifestyle Segmentation – Cultural Explorers Persona
US Lifestyle Segmentation – Younger Authentic Experiencers Persona
US Lifestyle Segmentation – Older Authentic Experiencers Persona
In 2018, ACAT will invest in a direct-to-consumer advertising campaign in the Mid-Atlantic
(New York, New Jersey and Pennsylvania) and New England (Maine, Massachusetts, New
Hampshire, Connecticut, Vermont, and Rhode Island) regions of the United States. This
campaign will position the four Atlantic Provinces as preferred leisure travel destinations
among identified Explorer Quotient segments.
“This article provides a research synthesis of studies that have examined language-minority students' academic achievement over a period of four or more years, for a comparison with the longitudinal findings on student academic achievement reported in the Ramirez study. One program variable is the focus of this synthesis--the use of a minority language for instructional purposes.
“This paper offers a general review of literature relating to the maintenance, development and enhancement of Aboriginal languages in North America, especially Canada.”
“This paper compares the welfare conditions, policy challenges and opportunities for Aboriginal peoples in the United States, Australia and New Zealand. Our objective is to point to some of the common challenges facing Aboriginal social policies in different countries. What can we learn from experiences elsewhere to build Canada’s social knowledge as it relates to Aboriginal peoples?”
"We Are the Stewards reviews the current state of Indigenous-led fisheries management in the United States and Canada, summarizing major trends in Indigenous-led fisheries innovation in North America and presents common keys and challenges to the success of these efforts.
