Advertising

Sentiment Analysis Summary [Indigenous Tourism Association of Canada]

Publisher: 
Indigenous Tourism Association of Canada
Year of publication: 
2019

ITAC partnered with Destination Think! to conduct a tourism sentiment index specific to Indigenous tourism in Canada. The resulting conversation sentiment score is a measure of ITAC and its membership’s ability to generate positive word of mouth around the indigenous tourism offering in Canada.

Promoting and Advertising your Business [Business Development Bank of Canada, BDC]

Publisher: 
Government of Canada
Year of publication: 
2020

Learn how to use advertising and other promotional techniques effectively.

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