Welcome to your introductory travel trade toolkit, developed as a tool to help
grow your overseas and United States visitor business!
This Travel Trade toolkit is designed to provide tactics, processes and best business
practices on how to develop and expand your distribution, and ultimately, your
business. The toolkit focuses on the United States, the United Kingdom, Germany,
France and China markets.
The International Indigenous Tourism Conference (IITC) is an annual conference bringing together people interested and invested in creating and contributing towards the Indigenous tourism industry. This year, Indigenous Tourism Association of Canada (ITAC) is proud to be hosting the 8th International Indigenous Tourism Conference (IITC) in Syilx Territory at the Delta Hotels by Marriot Grand Okanagan Resort in Kelowna, British Columbia from November 12 to 14, 2019.
The Indigenous Tourism Association of Canada has created a series of itineraries highlighting how you can add an Indigenous tourism experience to many of the popular travel routes throughout Canada. Whether you would like to shop for authentic Indigenous arts & crafts or taste Indigenous cuisine, stop in a community cultural centre to hear local stories and songs, or create a whole itinerary around Indigenous touring experiences such as wildlife or wilderness, there are options to add to your trip in every province and territory across Canada.
ITAC partnered with Destination Think! to conduct a tourism sentiment index specific to Indigenous tourism in Canada. The resulting conversation sentiment score is a measure of ITAC and its membership’s ability to generate positive word of mouth around the indigenous tourism offering in Canada.
Destination Canada and ITAC partnered on international market research looking at the activities of travellers as well as their interest in Indigenous tourism experiences in Canada. The research covered 10 countries in Asia Pacific, Europe, India and North America and also includes a domestic market snapshot.
1.Indigenous tourism sector growth is outpacing Canadian tourism activity overall.
• Growth in Indigenous tourism sector employment and GDP is substantially outpacing growth in employment and GDP generated by overall tourism activity in Canada (employment: +18.7% vs +5.1%; GDP: +23.2% vs +12.0%)
In 2018, the Indigenous Tourism Association of Canada (ITAC) partnered with The Conference Board of Canada to conduct research into the current state of the Indigenous tourism industry in Canada. This new research follows up from ITAC’s previous nation-wide research project undertaken in 2015.
We are pleased to announce that we are providing an opportunity for market-ready members to add the online booking software to their own website. This online booking system initiative can be for stand-alone products such as accommodation or activities and it also includes the Packaging Engine Platform.
The packages booklet, Indigenous Travel Experiences in Canada, invites travellers to experience authentic Indigenous culture and stories through tourism experiences offered by Indigenous peoples, communities and business across Canada. Travel packages featured in the booklet are also available at IndigenousCanada.Travel.