What is Customer Relationship Management? [Business Development Bank of Canada, BDC]

Today's business environment is competitive - that's why it's more critical than ever for you to find new customers and to keep the ones you have. Typically, it's less costly to retain your existing customers than it is to find new ones. As a result, you may want to consider implementing a customer relationship management strategy in order to systematically and efficiently approach satisfying your customers to maintain their business.